partner, Kroger, wouldn’t roll out dedicated e-commerce warehouses stacked with Ocado technology as fast as previously expected. London-listed Ocado disappointed investors last week by signaling that its U.S. The company is one of a trio of embattled European companies that use technology to deliver food to homes in various states of preparation. Marketing costs will rise again this year, the company said-a big factor in the weak profit guidance. Yet it still lost customers, with 7.1 million active globally in the fourth quarter, down from 7.2 million for the same period of 2021.
The company’s marketing budget last year was 1.3 billion euros, equivalent to about $1.4 billion or 17% of its revenue. The extraordinary sums HelloFresh spends on keeping customers support this thinking. VINTAGE COOKBOOKS MAY BE WORTH THOUSANDS OF DOLLARS: HERE'S 6 REASONS WHY
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